The Effects of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
Keywords are not the focus anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also learned that spammers use this tip and so churn out a great deal of crap content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They need variety in the information that you supply and the keywords you use. They also require that you begin utilizing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For precisely the same reason they need that you don’t fill your website with one a couple of keywords targeted at your articles, they don’t want one to do so in the anchor text too. They need that you are creative and utilize variety. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text does not use correct grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The rationale behind this is that no respectable company like linknow media bbb wants any grammatical errors or misspelled words on their website. If you’re doing so; you risk the sinking of your website’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.